Real estate Australia: Fashion queen scores old dairy farm in holiday hotspot

Sass & Bide co-founder Heidi Middleton and her property developer husband Michael Malouf have bought some oceanfront land on Noosa’s outskirts.

Middleton, who more recently founded Art Club where she sells fashion and art, and Malouf, who developed Brisbane’s popular Fortitude Valley Calile Hotel, have spent $3.2 million.

Its for a stake in a 40.5ha beachfront on Noosa North Shore, around 12km from bustling Hastings St. The holding has 466 metres of beachfront frontage and borders the Great Sandy National Park to the west.

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The mostly vegetated holding comes with freshwater lagoon and rainforest, with birdlife including eagles, hawks, osprey, glossy black cockatoo, king parrots, Brahminy kite, far eastern curlew, and the bar tailed godwit.

There’s a fisherman’s hot spot for flathead, bream, dart and tailor.

Back in the 1940s it was a dairy farm, and then used for mineral sand stockpiling from the 1950s.

The Teewah Beach Rd site, zoned rural residential, was offered last year through local agent Tom Offermann, who marketed it as “an opportunity to acquire a 50 per cent tenants-in-common interest in an irrefutably spectacular beachfront parcel.”

The recently available transfer documents reveal the $3.2 million purchase was a two-sixth stake.

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Malouf, with brother Cal, is planning to open a hotel in 2026 at Noosa Heads on a 2.4ha block on Serenity Close.

Meanwhile, Middleton retains the 1940s Porta Rossa, the Palm Beach house on Sydney’s northern beaches she bought with her ex-husband, Nicholas Plowman for $3.6 million in 2006. The property was transferred solely into Heidi’s name in 2018. Middleton sought to sell in 2020, but failed to find a $12 million buyer.

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Originally published as Fashion queen scores old dairy farm in holiday hotspot

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